With over 13 years of business experience with several multinational companies in the Middle East, Wessam is a treat to watch and listen to. Wessam has trained and advised some of the largest and most reputable companies in the Middle East. She has trained private, multinational as well as government organizations in Dubai, Abu Dhabi Oman, Qatar, Kuwait, Egypt, Syria and Sudan. Audiences of various backgrounds have consistently rated Wessam as very inspirational and rated her courses as content rich and transformational. She is a voracious learner who have attended dozens of seminars and read 100s of business and self-development books.

Wessam works with a wide range of self-employed professionals and SME’s to help them launch successful businesses and attract a steady stream of clients through results-oriented training programs and laser coaching. An entrepreneur herself, Wessam has launched a thriving training and coaching business whereby her utmost mission is to help as much women entrepreneurs as possible to replicate her success.

Personal Vision:

“Empowering Women to succeed in business and transform their lives”


  • Double Bachelor in Business Administration and Economics (highest honors)
  • Masters in Economics – American University in Cairo
  • Certified Coach – International Coach Federation
  • Certified Guerrilla Marketing Coach – USA
  • Award winning speaker
  • Founder of Forefront Coaching and Training
  • Career Achievements

    Management and Leadership:

    More than 10 years of experience in Business Analysis, Market Research, and corporate consulting (generalist). I held several senior positions in blue chip firms where I have been in charge of miscellaneous consulting projects managing multi-disciplinary teams between 3 to 50 members. Specialist in Business Planning and Analysis.


    (13) years of consulting mainly in the areas of leadership development and small business marketing


    3 years experience of coaching helping dozens of entrepreneurs in the Middle East to launch successful businesses

    Guerrilla Marketing:

    Middle East #1 Certified Guerrilla Marketing Coach

    Voluntary service:

    An Active member of Toastmasters International enhancing speaking and leadership skills

    Business owner:

    Founder and CEO of Forefront Coaching & Training in the United Arab Emirates.

    Areas of expertise

  • Leadership Development
  • Entrepreneurship
  • Speaker/Facilitator
  • Trainer/Teacher
  • Business Coaching
  • Guerrilla Marketing
  • Internet Marketing
  • Industry Experience

  • Human Resources
  • Learning and Development
  • Real Estate
  • Retail
  • Online Marketing
  • Consulting
  • Professional Speaking
  • Government sector
  • Language Skills

  • English
  • Arabic
  • Recent Clients

  • Small business owners and entrepreneurs
  • UAE Government Sector
  • Universities and business schools